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Tourism Business Improvement District (TBID) Advisory Board Meeting

April 26, 2021 · Arroyo Grande, CA
Source: Meeting minutes 2021-04-26 (PDF, 2 pp)
Retrieved April 14, 2026 from www.arroyogrande.org ↗
Confidence: 99%
High

Attendees

✓ Vivian Krug (Board Vice Chair)
✓ April Schirmer (Board member)
✓ Yvette Eagles (Board member)
✓ Mayor Caren Ray Russom (City representative)
✓ City Manager Whitney McDonald (City representative)
✓ City Councilmember Kristen Barneich (City representative)
✓ Accounting Manager Nicole Valentine (City representative)
✓ Director of Legislative & Information Services/City Clerk Jessica Matson (City representative)
✓ President/CEO Jocelyn Brennan (Chamber staff)
✓ Marketing/Tourism Coordinator Holly Leighton (Chamber staff)
✓ Partner & VP of Client Services Ashlee Akers (Verdin Marketing staff)
✓ Account Manager Natalie Bovee (Verdin Marketing staff)
✓ Partner Engagement Manager Ashley Mastako (Visit SLO CAL representative)
✓ Agrarian Hotel General Manager Sean Dasmann (Member of the public)
✓ Systems & Marketing Solutions CEO Joshua Erdman (Member of the public)
✓ Arroyo Grande vacation rental operator Nick Meads (Member of the public)
✓ Present: 16/16

Decisions

#1

APPROVED

#2

APPROVED

#3

APPROVED WITH AMENDMENT

#4

APPROVED

Agenda Items

#4

Approval of Minutes of the March 22, 2021 Regular Board Meeting

Approval of meeting minutes
#5

Receive and File the Financial Reports for the Period Ending February 28, 2021

Financial report overview
#6

Consideration of Preliminary FY 2021-22 Budget for AGTBID

Preliminary budget presentation
#7

Consideration of a Letter of Support for SB 555 from the AGTBID Board

Letter of support for SB 555
#8

Receive Monthly Marketing Update

Marketing update presentation
#9

Discuss an Evaluation Plan for Verdin Marketing

Evaluation plan discussion
#10

Board Member Communications

Board member updates
#11

Staff Communications

Staff updates

Public Comments

4 speakers
Agrarian Hotel General Manager Sean Dasmann · Topic: Introduction

Introduced himself

Systems & Marketing Solutions CEO Joshua Erdman · Topic: Introduction

Introduced himself

Arroyo Grande vacation rental operator Nick Meads · Topic: Introduction

Introduced himself

Visit SLO CAL Partner Engagement Manager Ashley Mastako · Topic: Marketing update

Gave a marketing update on tourism at the county level