[PAGE 1]
AGENDA
Zoom Only Main Street Advisory Meeting
Pagosa Spring, CO 81147 January 15, 2026 @ 5:00 PM
REMOTE PARTICIPATION
Join Zoom Meeting By Computer -
https://us02web.zoom.us/j/81624739242?pwd=SQkzqMEw6ayHxazRQf7ldCEWj4icTs.1
Meeting ID: 816 2473 9242 Passcode: 433373
A Zoom link is available for this meeting. However, the Town of Pagosa Springs cannot guarantee internet service or
online broadcasting. Remote participation is at the risk of attendees. The meeting will continue in person regardless of the
broadcast capability.
I. CALL MEETING TO ORDER
II. ROLL CALL
III. DISCLOSURES AND/OR CONFLICT OF INTEREST
IV. PUBLIC COMMENT
Please sign in to make public comment
V. APPROVAL OF MINUTES
1. Approval of November 2025 Minutes
VI. REPORTS TO BOARD
1. Main Street Coordinator Report
VII. UNFINISHED BUSINESS
1. AARP Sponsorship - Senior Center Staircase Project
VIII. NEW BUSINESS
1. Tourism Letter of Support
Public comment and agenda comment item sign-up sheets are available at the meeting
Copies of proposed Ordinances and Resolutions are available to the public from the Town Clerk
Page 1 of 18

[PAGE 2]
2. Main Street Art Walk
IX. NEXT MEETINGS
1. Main Street Advisory Board Meeting - February 19, 2026 at 5:00 PM
Cone Zone Committee Meeting - TBD
Heritage & Culture Committee Meeting - TBD
X. ADJOURNMENT
Public comment and agenda comment item sign-up sheets are available at the meeting
Copies of proposed Ordinances and Resolutions are available to the public from the Town Clerk
Page 2 of 18

[PAGE 3]
APPROVAL OF MINUTES V.1.
MINUTES
Visitor Center - 105 Hot Springs Blvd Main Street Advisory Board Meeting
Pagosa Springs, CO 81147 November 13, 2025 @ 5:00 PM
A regular meeting of the Main Street Advisory Board was called to order on November 13, 2025, at 5:13 PM in the
Visitor Center - 105 Hot Springs Blvd.
BOARD PRESENT: Board Chair Holter, Board Member Dufour, Board Member Martin, Mayor Pierce,
Board Member Swindlehurst, Jennifer Green, Executive Director, Board Member
Gantt, Board Member Garcia, and Board Member O'Canas
BOARD ABSENT: Board Member Brown
1. REMOTE PARTICIPATION – A Zoom link is available for virtual attendance. However, the Town of Pagosa
Springs does not and cannot guarantee internet service or online broadcasting. Remote attendance is at
the risk of the attendee as the public meeting will continue in person regardless of the Town's broadcast
capability.
Join Zoom Meeting
https://us02web.zoom.us/j/88911254195?pwd=xgVXCpLss8Pl1naiIFoIf86r6iW6Iz.1
Meeting ID: 889 1125 4195
Passcode: 866287
I. CALL MEETING TO ORDER
II. ROLL CALL
III. DISCLOSURES AND/OR CONFLICT OF INTEREST
IV. PUBLIC COMMENT – Please sign in to make public comment
V. APPROVAL OF MINUTES
1. Approval of the September 11, 2025 Meeting Minutes
Board Member Martin moved moved to approve the September 11, 2025 Meeting Minutes. Mayor
Pierce seconded.
Carried.
VI. REPORTS TO BOARD
1. Main Street Coordinator Report
Colorado Main Street Awards: This last month, Coordinator McFadden continued promoting Pagosa
Springs’ recognition as Colorado Main Street Community of the Year, along with the Main Street
Manager of the Year award, through social media and a press release. These communications help
reinforce the value of our Main Street program in coordinating resources, supporting local businesses,
and strengthening the economic vitality of the downtown district.
Page 1 of 7
Page 3 of 12
Page 3 of 18

[PAGE 4]
APPROVAL OF MINUTES V.1.
Main Street Advisory Board
November 13, 2025
Cone Zone Care & Small Business Saturday: In collaboration with the Chamber, we are coordinating
promotional efforts to support Small Business Saturday and the holiday shopping season. Downtown
businesses are being encouraged to share their holiday specials and participate in free video
promotions. Ten businesses will receive professionally produced promotional videos by Justin Treptow,
which will be highlighted throughout the holiday season and provided to the businesses for ongoing use.
The Chamber and Main Street will also produce short-form videos for remaining participating businesses
to ensure broad visibility and support.
Additionally, we are working with M2 to create a “Pagosa is Open” video campaign to address ongoing
misconceptions that downtown remains affected by prior flood impacts. This messaging will be shared
in regional markets to support winter visitation.
The next Cone Zone Update is scheduled for December 2 with the PIOs. We will summarize completed
work, outline winter construction expectations, and provide preliminary information regarding the
anticipated 2026 project phase and completion.
We continue coordinating regularly with the PIOs, Town, County, Tourism, and the Chamber to ensure
that construction updates, business support messaging, and promotional campaigns remain aligned
across public communication channels.
Heritage & Culture: The committee continues advancing multiple initiatives. Last month, Coordinator
McFadden drafted and submitted an application for grant funding to support Color Pagosa’s Past: A
Colorado 150 Commemorative Coloring Book, with notification expected in approximately four weeks.
The project envisions a 28-page illustrated coloring book featuring historic buildings, cultural landmarks,
local stories, and regional heritage elements, accompanied by short, accessible captions appropriate for
children and general audiences. The planned initial print run includes 5,000 free copies with crayons, to
be distributed in August 2026 through schools, the library, the museum, community partners, and
participating downtown businesses. The goal is to celebrate Pagosa Springs’ history in a format that is
educational, engaging, and widely accessible, particularly during Colorado 150 and America 250
observances.
Oral history interviews are ongoing, and we have now recorded more than 24 hours of stories.
Coordinator McFadden is working with volunteer Kelli Ford to determine the editing and transcription
process needed to prepare the audio files for archival use and future interpretation. The DAR continues
to assist with the expansion of the Historical Walking Tour. The committee has finalized the list of items
to purchase for the History Vault and will proceed with purchases up to the $2,000 allocation previously
authorized by the board.
Marketing / Main Street Website: Work on the Main Street website continues to move forward. The
new downtown business directory has now been fully built, with listings for the 40 businesses that
submitted their information through our online form. Final content checks and formatting adjustments
are underway, and we expect to go live next week. Once launched, the directory will serve as a
centralized, easy-to-use resource for residents and visitors to discover shops, restaurants, services, and
experiences in the Main Street district. It will also support upcoming holiday and Small Business
Page 2 of 7
Page 4 of 12
Page 4 of 18

[PAGE 5]
APPROVAL OF MINUTES V.1.
Main Street Advisory Board
November 13, 2025
Saturday promotions and provide a foundation for expanded digital marketing efforts.
AARP Sponsorship Proposal: In September, Main Street was awarded a $4,000 AARP Livability
sponsorship through the Colorado Main Street program. This funding opportunity was only available to
officially designated Colorado Main Street communities. The sponsorship supports the Town’s long-
planned replacement of the deteriorating footpath path between the Archuleta Senior Center parking
lot and the Riverwalk with a permanent concrete staircase and handrail. The new stairs will provide a
safer and more accessible connection for residents, visitors, and especially older adults who regularly
use the Riverwalk.
Surveying for the project was completed last week, and construction began this week. (Photos
attached). Once complete, the improvements will enhance accessibility, safety, and walkability for all
who use the Riverwalk corridor.
2. Heritage & Culture Committee Report
The committee continues advancing multiple initiatives. Last month, Coordinator McFadden drafted and
submitted a grant application for Color Pagosa’s Past: A Colorado 150 Commemorative Coloring Book,
with notification expected in about four weeks. The project envisions a 28-page illustrated book with
short, accessible captions highlighting historic buildings, cultural landmarks, local stories, and regional
heritage. If funded, we plan an initial print run of 5,000 free copies with crayons for August 2026
distribution through schools, the library, the museum, community partners, and participating downtown
businesses, aligning with Colorado 150 and America 250.
Oral history interviews are ongoing, with more than 24 hours of recordings to date. Coordinator
McFadden is working with volunteer Kelli Ford to define the editing and transcription workflow to
prepare audio files for archival use and future interpretation. The local DAR chapter continues to assist
with the expansion of the Historical Walking Tour.
The committee has finalized the purchase list for the History Vault and will proceed with acquisitions up
to the board-authorized $2,000. This effort is supported by additional funding secured by Mayor Pierce
through the Pagosa History Museum for a fireproof gun safe, ensuring artifacts and recordings are
preserved safely. Growing volunteer engagement and strong partnerships continue to strengthen our
capacity to share and celebrate Pagosa Springs’ heritage.
We are also working with Town staff to renew our Certified Local Government (CLG) status and reinstate
an official Historical Preservation Board. These actions will expand our eligibility for state and federal
preservation grants, provide access to technical assistance and training, and establish a clear local
review framework that strengthens standards and long-term stewardship of historic resources.
Mayor Pierce provided an update of the "Moments that Made Us" display project, which will be shown
at multiple locations throughout the community including the museum, Town Hall, Visitor Center, and in
the park for July 4th. The goal is to make the displays mobile so they can be moved between different
venues to maximize community exposure.
Page 3 of 7
Page 5 of 12
Page 5 of 18

[PAGE 6]
APPROVAL OF MINUTES V.1.
Main Street Advisory Board
November 13, 2025
VII. UNFINISHED BUSINESS
1. Main Street Business Assistance Grant Fund
Community generosity has helped Main Street build our Business Assistance Grant Fund to $12,500.
These dollars, raised from The Springs Resort & Spa’s expansion open house and Wednesday Wine Walk
proceeds, are held in a restricted PSCDC account to directly assist downtown businesses impacted by
CDOT US Highway 160 Reconstruction project. Board direction is needed on how to deploy these funds
this calendar year.
County Program Update
Participation has been lower than anticipated. In October, the County reopened its grant program to
prior applicants, with approximately $32,000 available at that time.
Options
(cid:3) LPEA utility credit (one month): Exploring whether there’s a mechanism to apply a one-time
utility credit for businesses in the impact zone. Feasibility TBD.
(cid:3) Direct distribution: Evenly split the available funds and distribute directly to eligible impacted
businesses.
Direction Requested
(cid:3) Confirm whether to continue pursuing the LPEA option and set a cutoff date (e.g., Nov 30) to
pivot if no mechanism is available given year-end timing.
(cid:3) If pivoting, confirm the direct-distribution approach (eligibility list, equal split, administrator).
The Board discussed options for dispersing the Business Assistance Grant Funds of $12,500, which can
be used now or rolled over to next year, and decided to pursue both immediate distribution to
businesses in the construction impact zone and potential matching funds from LPEA and other sources.
Members agreed to identify businesses in the impact zone and to consider giving checks directly to
businesses while exploring the possibility of LPEA bill credits. The Board also agreed to set up an opt-in
or opt-out process for businesses and link it to the directory.
VIII. NEW BUSINESS
1. Business Recovery & Holiday Promotions (Reallocation of Program Funds)
Purpose & Value
Support immediate business-recovery and holiday-season outreach to counter recent slowdowns and
reinforce that Pagosa is open for business, while deferring larger signage investments until construction
details and winter operations are finalized.
Background
(cid:3) In September, the Board allocated $5,000 for downtown signage based on business needs.
(cid:3) Following significant flooding, near-term priorities shifted to FEMA funding, cleanup, and
Page 4 of 7
Page 6 of 12
Page 6 of 18

[PAGE 7]
APPROVAL OF MINUTES V.1.
Main Street Advisory Board
November 13, 2025
repairs.
(cid:3) Final construction-zone layout and snow-removal strategy remain pending, both materially
affect temporary signage decisions.
(cid:3) Tourism is leading a permanent wayfinding plan for after construction.
Scope
Reallocate up to $2,500 of the $5,000 allocated to signage for targeted, time-sensitive holiday
promotions that drive local spending and visitation.
Use of Funds
(cid:3) Paid digital promotion for the “Pagosa is Open” campaign
(cid:3) Old-Fashioned Christmas promotional materials, giveaways
(cid:3) Temporary “Free Public Parking” banner for the old courthouse lot
Budget & Funding Plan
(cid:3) Reallocate up to $2,500 from the previously allocated $5,000 signage line item.
The Board decided to split all remaining Main Street 2025 budget funds equally in half between Cone
Zone and Heritage & Culture.
Board Member Dufour moved moved to split all remaining 2025 budget equally in half between the
Heritage & Culture Committee and the Cone Zone Committee to use at their discretion on
remaining 2025 priorities. Board Member Martin seconded.
Carried.
2. Oral History Project Audio Editing & Transcription
Purpose & Value
The Heritage & Culture Committee's Oral History project preserves first-person stories of Pagosa Springs
for public access, education, exhibits, and future interpretation. Professional editing and transcription
are essential to transform raw recordings into listenable, searchable, archival-quality assets that
residents, visitors, and researchers will actually use. This work will also supply content for the expanded
Historical Walking Tour and other Colorado 150/America 250 activities.
Scope
(cid:3) Anticipated total: 30–40 hours of recorded audio.
(cid:3) Tasks: professional content editing (remove long pauses, filler words, and non-essential
tangents; balance levels; reduce noise) and transcription (time-coded, speaker-labeled).
(cid:3) Deliverables: edited MP3/WAV listening files, archival WAV masters, and transcripts
(Word/PDF).
Provider Quote & Terms
(cid:3) Vendor: Aztec Media (vetted by volunteer lead Kelli Ford, with positive prior experience).
(cid:3) Quote:
o $3,120 for 1,382 minutes (~23.0 hours) of existing recordings (editing, cleaning,
transcription).
o $4,500 total including +10 additional hours (~33 hours overall).
o Implied rate ≈ $135–$136/hour.
Page 5 of 7
Page 7 of 12
Page 7 of 18

[PAGE 8]
APPROVAL OF MINUTES V.1.
Main Street Advisory Board
November 13, 2025
(cid:3) Timeline: Can deliver some material by year-end and meet July/August completion deadlines for
the remaining work.
Market Check
We will seek out any local providers and obtain at least one additional estimate for a 30–40 hour scope
(editing + transcription) for comparison and best value.
Matching Funds & Leveraging
(cid:3) Kelli will request a match from the Hott Fund and pursue one additional matching source.
(cid:3) A board commitment now strengthens our case for matches and scheduling with the vendor.
Public Access & Use Cases
(cid:3) Town website: streaming access for the public.
(cid:3) Historical Walking Tour: curated audio clips via QR/app.
(cid:3) Museum, schools, future projects: exhibits, lesson plans, and anniversary programming.
Funding Plan (Board Direction Needed)
1. This year: Allocate up to $2,500 from the $5,000 identified for reallocation.
2. Next year’s budget: Program any balance needed after matches and final estimates.
3. Leverage matches: Target at least dollar-for-dollar support to reduce net cost.
With the Board motion to split remaining budget funds, Heritage & Culture will obtain appropriate
estimates and allocate funds as needed to support editing and transcription services for the oral history
audio files.
3. Proposed 2026 Monthly Board Meeting Schedule
Please review the following proposed schedule for 2026 monthly board meetings:
Thursday, January 15, 2026 — 5:00 PM
Thursday, February 19, 2026 — 5:00 PM
Thursday, March 12, 2026 — 5:00 PM
Thursday, April 9, 2026 — 5:00 PM
Thursday, May 14, 2026 — 5:00 PM
Thursday, June 11, 2026 — 5:00 PM
Thursday, July 9, 2026 — 5:00 PM
Thursday, August 13, 2026 — 5:00 PM
Thursday, September 10, 2026 — 5:00 PM
Thursday, October 8, 2026 — 5:00 PM
Thursday, November 12, 2026 — 5:00 PM
Thursday, December 10, 2026 — 5:00 PM
Page 6 of 7
Page 8 of 12
Page 8 of 18

[PAGE 9]
APPROVAL OF MINUTES V.1.
Main Street Advisory Board
November 13, 2025
Board Member Garcia moved moved to approve the proposed 2026 Monthly Board Meeting
Schedule. Board Member Dufour seconded.
Carried.
IX. NEXT MEETINGS – Heritage & Culture Committee Meeting - November 20 at 4:00 PM, Town Hall Conference
Room
Cone Zone Update with CDOT - December 2 at 5:00 PM, Location TBD
Main Street Advisory Board Monthly Meeting - December 11, Visitor Center Conference Room/Zoom
X. ADJOURNMENT
Page 7 of 7
Page 9 of 12
Page 9 of 18

[PAGE 10]
AGENDA BRIEF
MEETING: Main Street Board Meeting - January 15, 2026
FROM: Kathleen McFadden
PROJECT: Main Street Coordinator Report
ACTION: D iscussion
PURPOSE/BACKGROUND:
Main Street Coordinator Report
Cone Zone Care & Small Business Saturday: In collaboration with the Chamber, the Cone
Zone Committee coordinated holiday and Small Business Saturday promotions to support
downtown businesses in November and December. We encouraged businesses to share
holiday specials and participate in free video promotions. Ten businesses received paid (by
Main Street), professionally produced promotional videos by Justin Treptow, which we
continued highlighting throughout the holiday season. The Chamber and Main Street also
produced short-form videos for additional participating businesses to ensure broad visibility and
support.
As of early December, these efforts delivered strong results across social media. On Facebook,
our content generated 51,704 views, reached 16,955 people, and received 1,607 interactions
(reactions, comments, and shares). Video content produced 22 hours of watch time, with 4,402
three-second views and 97 one-minute views, and we grew our audience with a net gain of 63
followers.
To extend reach and drive action, we boosted one video and one event. The boosted video
reached 1,552 people, earned 3,220 views, and generated 65 link clicks at $1.18 per click,
along with 44 reactions and 23 new follows. The boosted event reached 1,737 people,
generated 3,722 views, and produced 38 event responses at $1.29 per response, supported by
1,219 post engagements and 1,079 three-second video plays.
On Instagram from Nov 9–Dec 8, we recorded 14.7K views, 378 interactions, and 58 new
followers, while sharing 161 pieces of content.
Overall, these results indicate the campaign effectively increased awareness of downtown
holiday offerings and translated that visibility into measurable engagement and participation.
The combination of professional business videos, short-form content, and targeted boosts
delivered strong reach at efficient cost-per-action rates, while growing our audience for
continued Main Street and shop-local messaging throughout the season.
Old Fashioned Christmas: During Old Fashioned Christmas on Saturday, December 20, Main
Page 10 of 18

[PAGE 11]
Street hosted an outreach and “shop/eat local” activation from our regular Riverwalk location
near the Hot Springs Blvd bridge. This effort also continued our Small Business Saturday
momentum on socials by extending business spotlights and holiday messaging throughout the
season. At the event, we distributed 300 handwarmers with promotional cards encouraging
residents and visitors to shop and dine downtown, along with nearly 600 glow bracelets to help
build festive energy and increase visibility. Attendees were highly appreciative of the
giveaways, and we had multiple conversations that generated interest and questions about the
Main Street program and our ongoing work to support downtown.
DOLA Virtual Visit: On December 11, Main Street participated in a DOLA Virtual Visit to
provide program updates, confirm progress and priorities, and maintain alignment with state
partners. The visit supported ongoing accountability and helped position our program well for
continued collaboration and future opportunities.
Heritage & Culture: The committee continues advancing multiple initiatives aligned with
Colorado 150 and America 250. In October, I drafted and submitted a grant application to
support Color Pagosa’s Past: A Colorado 150 Commemorative Coloring Book. In December, I
received notice that the project made the first cut and advanced through the initial grant gate.
Final award notifications are expected this month. During the community 250/150 meeting last
week, among attendees, Main Street was the only group to report advancing through the initial
grant review stage.
The commemorative project would produce a 28-page illustrated coloring book featuring
historic buildings, cultural landmarks, local stories, and regional heritage elements with short,
accessible captions for children and general audiences. The planned initial print run includes
5,000 free copies to be distributed beginning in August 2026 through schools, the library, the
museum, community partners, and participating downtown businesses.
Oral history interviews are ongoing, with almost 30 hours of stories recorded to date. This
project preserves first-person stories of Pagosa Springs for public access, education, exhibits,
and future interpretation, and will also provide content for the expanded Historical Walking Tour
and other anniversary programming. The committee vetted and engaged Aztec Media for
professional editing, cleanup, and transcription. Work is underway for cleanup/editing and time-
coded transcriptions for approximately 1,380 minutes (about 24 hours) of existing recordings for
$3,120.00, plus an $880.00 allowance for additional audio and unforeseen production needs,
for a total of $4,000. Additional recordings beyond the initial 24 hours will be queued for a future
phase as interviews continue.
The committee also finalized the purchase list for the History Vault, and I purchased all
designated publications on the content list. Mayor Pierce received funding from a generous
donor through the History Museum and is in the process of purchasing the fireproof gun safe to
ensure artifacts and recordings are preserved safely. To build community awareness and
create a meaningful milestone around the project, we are planning a special event to “seal the
vault” on Colorado Day (August 1, 2026), marking a celebratory moment to honor local stories
and preserve these materials for future generations.
January 13, 2026 Town Council Work Session: I attended the Town Council work session
and provided Main Street input on the best ways to help support businesses through the US
Highway 160 Reconstruction project. My comments were based on my review and assessment
of the Chamber’s December business survey results, Main Street’s business input survey
conducted last spring, and our on-the-ground experience and feedback from businesses
throughout the construction year. I focused on practical, low-burden approaches that can help
Page 11 of 18

[PAGE 12]
strengthen foot traffic and sales by reducing visitor friction and improving clarity around parking,
access, and navigation. A copy of my handout is attached for reference.
Program Administration & Reporting (In Progress): Work is underway on the Q4 2025 Main
Street Quarterly Report, along with preparation of the Main Street America Re-Accreditation
application and the Colorado Main Street “Excelling” application (the next designation level for
accredited programs). These efforts focus on documenting outcomes, capacity, and required
program elements to maintain strong standing and advance the program’s competitiveness for
recognition and funding.
Business Assistance Grant Fund (In Process): Main Street currently holds $13,408.62 in the Business
Assistance Grant Fund restricted account. I have drafted a distribution process that includes identifying
eligible businesses in the impact zone and offering a simple opt-in/opt-out process so that business
owners can decide whether to participate. Next step is to work with the Cone Zone Committee to
review and approve the final process, confirm the eligible-business list (based on a defined Impact
Zone), and approve rollout steps before the opt-in period launches and funds are distributed.
ATTACHMENTS:
1. Main Street Business Support Through Construction_Town Council Meeting 1.13.26
Page 12 of 18

[PAGE 13]
Business Support Through Construction – Handout
Main Street perspective | January 13, 2026
Based on: Chamber business survey (Dec 2025), Main Street business input survey (Spring 2025),
and on-the-ground business outreach.
Purpose
Over the past year of construction, Main Street and partners have gathered more business
feedback and real-world observations about what is and isn’t working. This handout summarizes
the primary drivers of decreased foot traffic and identifies three practical, low-burden actions that
can help increase walk-ins and sales without adding cost or administrative burden to small
businesses.
Goal
Increase foot traffic and actual sales revenue during the US Highway 160 Reconstruction project
without adding cost or administrative burden to small businesses.
What we’re seeing
Businesses are reporting decreased foot traffic and fewer walk-ins. The following factors are the
primary drivers we can influence right now:
• Access friction suppresses stops and walk-ins: unclear parking, confusing pedestrian
routes, insufficient crossing guidance, and blocked or unsafe access during active work.
• Perception gap suppresses demand: visitor confusion/misperception of flooding impact,
plus uncertainty about how to navigate downtown during construction and moving forward,
snowpack.
• Tourism softening increases urgency: CPR reports Colorado mountain towns are
planning for fewer visitors and less spending compared to the pandemic peak. CPR also
cites DestiMetrics reporting lodging booking pace down roughly 25% year over year (Jan 13,
2026).
• Capacity limits: many businesses are owner-operated with limited staffing. Strategies
should not depend on owners taking on new programs or admin-heavy tasks.
Important local reality - The map exists; distribution is the gap.
Main Street spearheaded the creation of a parking map. Tourism funded printed copies, and it is
also available online. Printed maps help when they reach visitors, but they assume visitors already
arrived at the Visitor Center or a business, or thought to look up a map before traveling. A practical
refinement is strengthening last-mile access so visitors can quickly find parking and walking routes
while navigating the corridor, using clear, highly visible signage and QR links at decision points.
Pagosa Springs Main Street Program
46 Eaton Drive, Suite 4 | PO Box 1183 | Pagosa Springs, CO 81147
Page 13 of 18

[PAGE 14]
Recommended actions (3)
These actions are designed to reduce visitor friction, increase confidence, and create reasons to
visit/stop downtown, which is how we rebuild foot traffic and support sales.
Action 1 – Reduce access friction now
• Deploy temporary, highly visible wayfinding at decision points (east and west gateways plus
key turns): “Downtown Businesses” (preferred phrase) with parking arrows and “Park here.
Walk this way.”
• Place big, obvious QR codes on signage that link directly to the existing parking map and a
simple “How to Get Here Now” page.
• Improve pedestrian crossing and walk-route marking so visitors feel safe and confident
walking from parking to storefronts, especially as barricades and traffic patterns shift during
construction.
Action 2 – Unified visitor messaging (clear guidance + access link)
• Lead with a value message + simple guidance, for example: “Winter is on in Pagosa.” “Visit
with confidence.” “Scan. Park. Stroll.”
• Make access information unavoidable: include the same parking and walking map link/QR
code in every message.
• Coordinate messaging through partners (Town, Tourism, Chamber, Main Street) so
businesses aren’t asked to buy ads or manage admin-heavy programs.
Action 3 – Monthly foot-traffic activations/events (low burden)
• Hold monthly activation events during normal hours or early evening with partner-led
logistics (music/performance plus a small public-space draw and a clear walk route).
• Rotate locations over time so benefits extend beyond one barricaded section.
• Avoid clunky mechanics (receipts, uploads, program admin). If alcohol is used, solve
licensing and containment structurally and reduce fees where possible.
Suggested next steps (for consideration)
• Confirm shared objectives and assign a small partner workgroup to refine implementation for
Actions 1–3.
• Identify decision points for signage/QR placement and a process for updating wayfinding as
conditions change.
• Agree on a shared message toolkit and a single, consistent access link/QR to use across
partner channels.
• Outline a simple monthly activation calendar and confirm responsibilities (logistics,
promotion, safety/permits as needed).
Reference
Colorado Public Radio (CPR), “Mountain towns tighten their belts as pandemic-fueled tourism high
starts declining,” Jan 13, 2026.
Pagosa Springs Main Street Program
46 Eaton Drive, Suite 4 | PO Box 1183 | Pagosa Springs, CO 81147
Page 14 of 18

[PAGE 15]
AGENDA BRIEF
MEETING: Main Street Board Meeting - January 15, 2026
FROM: Kathleen McFadden
PROJECT: AARP Sponsorship - Senior Center Staircase Project
ACTION: D iscussion and Action
PURPOSE/BACKGROUND:
In September 2025, Main Street was awarded a $4,000 AARP Livability sponsorship through the
Colorado Main Street program, a funding opportunity available only to officially designated Colorado
Main Street communities. This award brought $4,000 to the Town to support the long-planned
replacement of the deteriorating footpath between the Senior Center parking lot and the Riverwalk with
a permanent concrete staircase and handrail. The project is now complete and looks wonderful,
providing a safer and more accessible connection for residents, visitors, and especially older adults who
regularly use the Riverwalk.
In late December, Coordinator McFadden completed the required sponsorship documentation and
payment processing, so the Town received the full $4,000 award, and we met the requirement to
complete the project within 2025. Next steps include finalizing the dedication sign style and text and
ordering the sign, selecting a ribbon cutting date, and issuing a press release.
FISCAL IMPACT: Up to $500
RECOMMENDATIONS: Motion to approve the purchase of the AARP Livability sponsorship dedication
sign for the Senior Center Staircase project, in an amount not to exceed $500, and to authorize
Coordinator McFadden to finalize the sign text and place the order.
Page 15 of 18

[PAGE 16]
AGENDA BRIEF
MEETING: Main Street Board Meeting - January 15, 2026
FROM: Kathleen McFadden
PROJECT: Tourism Letter of Support
ACTION: D iscussion and Action
PURPOSE/BACKGROUND:
The purpose of this agenda item is for the Main Street Advisory Board to approve a letter of support for
the Pagosa Springs Area Tourism Board’s Colorado Tourism Office Tourism Management Grant
application to develop and install downtown wayfinding and river access signage following completion
of the US Highway 160 Reconstruction project. This project supports long-term downtown recovery and
visitor experience by making it easier for residents and visitors to navigate to parking, businesses, river
access points, and key amenities once the corridor reopens in its final configuration. Approval
authorizes Coordinator McFadden to submit the attached letter on behalf of the Main Street Advisory
Board.
ATTACHMENTS:
1. Letter of Support for Tourism Grant_Board Packet
Page 16 of 18

[PAGE 17]
January 15, 2026
To Whom It May Concern,
The Pagosa Springs Main Street Advisory Board is pleased to offer strong support for the Pagosa
Springs Area Tourism Board (Visit Pagosa Springs) application for the Tourism Management Grant
program through the Colorado Tourism Office for the development and installation of community
wayfinding and river access signage.
The Main Street Advisory Board works closely with downtown businesses and has been directly
involved throughout the ongoing downtown reconstruction project. Now in its second year,
construction has had a significant and sustained impact on downtown merchants, including
reduced visibility, altered access routes, shifting parking patterns, and visitor confusion.
Business owners have consistently expressed the need for clearer signage to help visitors find
downtown businesses, public parking, river access points, and amenities during and after
construction.
As downtown reconstruction nears completion in late fall 2026, there is a shared understanding
among downtown stakeholders that wayfinding will be critical to economic recovery. Clear,
consistent signage will help reestablish intuitive circulation patterns, encourage visitors to explore
downtown on foot, and reconnect visitors with businesses that may have been difficult to locate
during construction.
The Main Street Advisory Board values that this project builds upon a previously developed
wayfinding design and aligns with existing downtown signage standards. This consistency is
important to business owners, who want signage that enhances the character of downtown while
improving visibility and navigation.
We fully support Visit Pagosa Springs’ request for $20,000 in Colorado Tourism Office funding,
with a $5,000 local match provided by the Pagosa Springs Area Tourism Board. We believe this
project directly responds to the needs expressed by downtown businesses and will play an
important role in revitalizing downtown activity following an extended period of disruption.
Thank you for your consideration and for supporting projects that help downtown communities
recover, adapt, and thrive.
Sincerely,
Rick Holter, Chair
Pagosa Springs Main Street Advisory Board
Pagosa Springs Main Street Program
46 Eaton Drive, Suite 4 | PO Box 1183 | Pagosa Springs, CO 81147
Page 17 of 18

[PAGE 18]
AGENDA BRIEF
MEETING: Main Street Board Meeting - January 15, 2026
FROM:
PROJECT: Main Street Art Walk
ACTION: D iscussion
PURPOSE/BACKGROUND:
Main Street Art Walk is a potential new event that would showcase local artists and give residents and
visitors another reason to spend time downtown. Several artists have asked about participating, and the
board will discuss how this concept aligns with Main Street’s goals and current work plan. If the board
supports moving forward, the board will identify next steps and assign a small working group to explore
feasibility, partners, and a simple pilot approach.
Page 18 of 18